About Us


Manaaya is a trendsetter in the online world of high-quality Designer Sarees, Lehengas, Kurtis and Salwar Kameez for the modern women. We are the name you can trust for all your casual ethnic wear needs.

Ours’ is a family label with over four decades of rich legacy in the Indian textile industry. Headquartered in Surat, Gujarat, we are an online extension of Balajiwala Fashion – a brand synonymous with an extensive range of beautiful ethnic wear in numerous fabric choices, stunning designs and reasonable prices.


Our parent company, Balajiwala Fashion, is the brainchild of Mr Bhupendra Balajiwala, who started the business of manufacturing sarees and fabrics from scratch – in the year 1975. Today, Balajiwala Fashion is in the capable hands of Mr Bhupendra’s three sons who are carrying his legacy forward.


After serving our loyal customers for more than forty years, we are now expanding our reach to cater to our online audience as well as global clients through BRAND MANAAYA.

So whether you are based in any of the Indian metro cities or are an NRI based in USA, UK, Canada or any other country, you can now shop for our exhaustive range from anywhere on the globe!

Our best-selling range includes woven, printed, embroidered and silk Sarees, Suits, Kurtis and Lehengas to match your tastes and preferences.


At Manaaya, we feel strongly about bridging the gap between buyers and sellers and are committed to offering a wholesome shopping experience to our customers. We aim to make exceptional-quality, affordable fashion available to one and all.

Since we create our products from scratch, right from sketching the designs to weaving the fabric at our factory looms, each Manaaya ethnic outfit is of optimum quality, made from long-lasting material.


We take our commitment to quality seriously. Each piece of Manaaya apparel goes through stringent quality checks before they leave our premises, eliminating the need for returns due to quality issues. You won’t find any substandard item or look-alikes on our website, unlike other e-commerce stores.

Our in-house design team keeps a finger on the pulse of the market and consistently designs fashionable and trendy ethnic wear styles for you. Right from designing and fabric selection to stitching and quality control, every process is handled in-house under vigilant eyes.

Visit our online store now to check out our exclusive designs (not available with regular wholesalers)!

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